Ask Ignited: Question 8

1 Question, 4 Points of View

Tell us something about connecting with GEN Z that marketers should know.

“They have never known a world without YouTube “stars”. To Gen Z, this is entertainment, so advertise in this space to reach this generation, but the content needs to be real and entertaining.”

Christel Roldan, VP Brand Management

 

“They are optimistic and entrepreneurial, so messaging should be positive and empowering.”

Chalita Dasnanjali, Group Media Director

 

“They are looking for new, not just retreads of what their parents or grandparents liked.”

Ron Graening, Sr. Production Artist

 

“Hit their phones.”

— Justin Higa, Assistant Media Planner