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Johnnie-O and Ignited launch "Right Amount of Wolf" campaign

 

Ignited helped Johnnie-O bring awareness to their unique “Tweener button,” by creating the “Right Amount of Wolf” campaign.

While you can have too much wolf, you can’t have too much publicity. Here are some great mentions about our spot.

MR:
http://www.mr-mag.com/johnnie-o-launches-right-amount-of-wolf-digital-campaign/

AdWeek:
http://www.adweek.com/adfreak/how-far-should-guys-unbutton-their-shirts-helpful-ad-shows-you-wolf-scale-167839

The Drum:
http://www.thedrum.com/news/2015/10/30/johnnie-o-finds-just-right-amount-wolf-ad-featuring-arielle-vandenberg

Campaign US:
http://www.campaignlive.com/article/johnnie-o-helps-men-bare-just-right-amount-chest-hair/1370736

Ads of the World:
http://adsoftheworld.com/media/tv/johnnieo_right_amount_of_wolf