Ignited helped Johnnie-O bring awareness to their unique “Tweener button,” by creating the “Right Amount of Wolf” campaign.
While you can have too much wolf, you can’t have too much publicity. Here are some great mentions about our spot.
MR:
http://www.mr-mag.com/johnnie-o-launches-right-amount-of-wolf-digital-campaign/
AdWeek:
http://www.adweek.com/adfreak/how-far-should-guys-unbutton-their-shirts-helpful-ad-shows-you-wolf-scale-167839
The Drum:
http://www.thedrum.com/news/2015/10/30/johnnie-o-finds-just-right-amount-wolf-ad-featuring-arielle-vandenberg
Campaign US:
http://www.campaignlive.com/article/johnnie-o-helps-men-bare-just-right-amount-chest-hair/1370736
Ads of the World:
http://adsoftheworld.com/media/tv/johnnieo_right_amount_of_wolf
