// Real content scraped from ignitedusa.com — leadership bios, newsroom posts, blog post const LEADERSHIP = (window.__CMS_DATA__ && window.__CMS_DATA__.leadership) || [ { id: "eric", name: "Eric Johnson", role: "Founder & President", photo: "assets/team/eric.webp", expertise: [ "Launching new products / brands / entrepreneurial ventures", "Fostering new business relationships", "Implementing innovative digital technology solutions", ], bio: [ "After 10-years with Activision as their Senior Vice President of Marketing, Eric set out to fulfill a vision — create a digitally connected agency with the capacity to expand or shrink according to client's needs. This new approach to an old industry led to the inception of Ignited in 1999.", "Doing business in the creative capital of the world, Los Angeles, he saw that the state of work was evolving so in 2016 he pioneered El Camp — a 55,000 square foot co-working space home to over 250+ like-minded marketing and technology experts.", "Eric is a member of YPO Angeleno Gold and sits on the board of the American Association of Advertising Agencies and ThinkLA.", ], }, { id: "bree", name: "Bree Bandy", role: "VP, Brand Management & Operations", photo: "assets/team/bree.webp", expertise: [ "Nurturing client relationships by being a trusted partner and business advisor", "Unwavering commitment to success and creating efficiencies", "Fostering a culture of inclusion and teamwork", ], bio: [ "Before joining Ignited in 2006, Bree spent time at BBDO where she worked on the Mitsubishi account. Prior to that, she worked at Mendelsohn Zien on Carl's Jr. account where she earned an Effie for \"The Six Dollar Burger\" Campaign.", "At Ignited, Bree is VP of Brand Management & Operations where she tirelessly works to foster deeper client relationships, while overseeing the day-to-day operations of Ignited.", "In addition, Bree also leads pitches, coordinates teams, and supports departmental needs. She is a true champion of office culture, believing a positive and supportive work environment fosters greater collaboration and more innovative solutions.", ], }, { id: "david", name: "David Lock", role: "President, Ignited Government / VP, Experiential & Business Development", photo: "assets/team/david.webp", expertise: [ "Government relations & contract management", "Experiential / Event production & management", "Brand Partnerships, Corporate Alliances, and Sponsorship Marketing", ], bio: [ "David leads Ignited's experiential marketing department and business development efforts with events ranging from intimate to epic in scale, and has produced experiential campaigns for clients across verticals ranging from gaming and consumer electronics, to beverage and tourism.", "David also oversees the agency's government services, including state and federal contracts for the State of California, Library of Congress, U.S. Army and U.S. Securities and Exchange Commission.", ], }, { id: "christel", name: "Christel Roldan", role: "VP, Brand Management", photo: "assets/team/christel.webp", expertise: ["Brand stewardship", "Building strong, trusted client relationships", "Leading internal teams"], bio: [ "Christel is an advertising veteran with over 20 years' of brand building, marketing, and advertising experience. She actively oversees 360° Integrated Campaigns and Interactive Marketing projects across a number of Ignited's fastest growing brands.", "Christel began her career in production for national television spots and radio. As the rise of digital has changed the advertising world, Christel has evolved with her work to focus on telling stories that connect brands with their consumers and communities to create memorable experiences across touchpoints.", ], }, { id: "whitney", name: "Whitney Stephenson", role: "VP, Finance", photo: "assets/team/whitney.webp", expertise: [], bio: [ "Since 2012, Whitney has overseen all finance related endeavors at Ignited.", "With a keen eye on maximizing profitability and establishing financial policies, procedures, controls and reporting systems, she actively ensures Ignited operates efficiently and invests its time and resources wisely.", ], }, { id: "sam", name: "Sam Helphand", role: "VP, Creative & Production", photo: "assets/team/sam.jpg", expertise: ["Digital, Print, & Video Production", "Recruiting & Managing Creative Teams", "Project Management"], bio: [ "Before joining Ignited 12-years ago, Sam ran the studio and print production department at David & Goliath where he produced work for Kia Motors, Outback Steakhouse and Bacardi Rum.", "At Ignited, Sam manages a team of external development partners including our internal digital producers, front-end developers, and user-experience designers. He also leads project management, coordination with teams — internal and external, and supports other departmental needs in the creation and delivery of outstanding creative assets.", ], }, { id: "sarah", name: "Sarah Spatafora", role: "Senior Media Director", photo: "assets/team/sarah-h.png", expertise: [ "Government & Public Sector Media Strategy", "Full-Funnel Lead Generation & Recruitment Marketing", "Digital and Traditional Media Planning and Buying", ], bio: [ "Sarah brings nearly 20 years of high-level expertise to Ignited, where she heads the Ignited Government media team. She has established herself as a trusted leader in managing complex, multi-million dollar budgets across the public and private sectors. Her career spans top-tier agencies in New York and the D.C. area, including nearly ten years managing national broadcast television advertising portfolios for iconic brands like L'Oréal Paris, Sony Pictures, and Johnson & Johnson.", "For the past ten years, Sarah has specialized in navigating the unique challenges of federal, state, and local government advertising. She has spearheaded major initiatives for the Transportation Security Administration (TSA), the U.S. Coast Guard, and the Veterans Health Administration. By implementing strategic shifts toward modern and emerging media tactics, she consistently enhances campaign performance and overall brand awareness for her clients.", "Sarah prides herself on her ability to translate complex data and paid media principles into clear, actionable insights for her clients. She is a dedicated mentor who fosters agile, collaborative environments where media and creative strategies work in tandem to exceed business goals for B2C, B2B, and B2G partners.", ], }, { id: "amy", name: "Amy DeMallie", role: "Senior Media Director", photo: "assets/team/amy.webp", expertise: [ "Digital, Traditional, and Experiential Media Planning/Buying", "Brand and audience building", "Merging creative and media strategy", ], bio: [ "Amy joined Ignited in August 2022 and oversees all media initiatives and new business.", "Amy has 12+ years working at the top media agencies in Los Angeles, including Deutsch, OMD, Canvas Worldwide, and Giant Spoon, handling brand media for Genesis Motors, Square, Behr Paint, ASICS, and Zillow, to name a few. She's led both small and large media teams and has extensive experience in project management when working with multiple agency partners and outside vendors.", "Amy brings a passion for bridging creative and media strategy with client's business goals at the forefront. She excels at pushing the limits within media and bringing unique opportunities to her clients through data, research, and fun.", ], }, ]; // Newsroom — all 92 posts ported from live site (pages 1–9). // Categories assigned by topic for filtering. // `image` field set on posts where we have a directly-relevant client / work asset. const NEWSROOM_POSTS = (window.__CMS_DATA__ && window.__CMS_DATA__.newsroom) || [ // ── Page 1 ───────────────────────────────────────────────────────── { slug: "inc-founders-house-2", title: "Inc. Magazine Founders House LA Event – Part 2", excerpt: "Brand building has fundamentally shifted from broadcasting to belonging. At Inc. Founders House LA, the dialogue among industry titans confirmed a new reality.", date: "Apr 2026", category: "Events", featured: true, image: "assets/news/inc-founders-house-2.png" }, { slug: "10-proven-strategies-maximizing-roi-youtube-advertising", title: "10 Proven Strategies for Maximizing ROI with YouTube Advertising", excerpt: "YouTube advertising has emerged as a powerful tool for promoting businesses and products.", date: "Mar 2026", category: "Media", image: "assets/news/youtube-roi-strategies.jpg" }, { slug: "media-campaign-success-tips-tricks-top-digital-marketers", title: "Media Campaign Success: Tips and Tricks from Top Digital Marketers", excerpt: "Mastering media campaigns is crucial for any business's success.", date: "Mar 2026", category: "Media", image: "assets/news/media-campaign-success.jpg" }, { slug: "ignited-produces-nexon-americas-6th-annual-maplestory-fest", title: "Ignited produces Nexon America's 6th Annual MapleStory Fest", excerpt: "MapleStory Fest is an event for Maplers to come together for a day of fun to build community and celebrate all things MapleStory.", date: "Feb 2026", category: "Work", image: "assets/news/maplestory-fest-6th.jpg" }, { slug: "future-digital-marketing-leveraging-ai-smarter-campaigns", title: "The Future of Digital Marketing: Leveraging AI for Smarter Campaigns", excerpt: "As the digital landscape evolves, so do Ignited's strategies, and at the heart of this evolution lies the transformative power of AI.", date: "Feb 2026", category: "AI", image: "assets/news/future-digital-marketing-ai.jpg" }, { slug: "navigating-competitive-digital-marketing-landscape-los-angeles-vs-national-markets", title: "Navigating the Competitive Digital Marketing Landscape: Los Angeles vs. National Markets", excerpt: "As a bustling metropolis, Los Angeles presents a unique set of challenges and opportunities for marketers compared to national markets.", date: "Jan 2026", category: "Strategy", image: "assets/news/navigating-competitive-landscape.jpg" }, { slug: "harnessing-power-data-analytics-marketing-insights", title: "Harnessing the Power of Data Analytics for Marketing Insights", excerpt: "We stand as your integrated independent agency, committed to driving profitable growth through innovative strategies and cutting-edge technologies.", date: "Jan 2026", category: "Strategy", image: "assets/news/harnessing-data-analytics.jpg" }, { slug: "youtube-content-creation-best-practices-engaging-audience", title: "YouTube Content Creation: Best Practices for Engaging Your Audience", excerpt: "In digital marketing, mastering the art of YouTube content creation is critical for impactful engagement.", date: "Dec 2025", category: "Media", image: "assets/news/youtube-content-creation.jpg" }, { slug: "role-influencer-marketing-todays-digital-landscape", title: "The Role of Influencer Marketing in Today's Digital Landscape", excerpt: "One specific strategy of digital marketing has emerged as a game-changer: influencer marketing.", date: "Dec 2025", category: "Strategy", image: "assets/news/role-influencer-marketing.jpg" }, { slug: "impact-la-culture-content-creation-branding", title: "The Impact of LA Culture on Content Creation and Branding", excerpt: "Los Angeles has long been a beacon for those looking to make their mark in the world of content creation and branding.", date: "Nov 2025", category: "Brand" }, // ── Page 2 (real titles + excerpts from live feed) ───────────────── { slug: "exploring-synergy-content-marketing-seo", title: "Exploring the Synergy Between Content Marketing and SEO", excerpt: "In the world of digital marketing, two strategies stand out for their effectiveness and interconnectivity.", date: "Nov 2025", category: "Strategy", image: "assets/news/exploring-synergy-content-marketing-seo.jpg" }, { slug: "effective-b2b-marketing-strategies-digital-age", title: "Effective B2B Marketing Strategies in the Digital Age", excerpt: "In digital marketing, B2B strategies have undergone a significant transformation.", date: "Oct 2025", category: "Strategy", image: "assets/news/effective-b2b-marketing.jpg" }, { slug: "intersection-business-consulting-services-digital-marketing", title: "The Intersection of Business Consulting Services and Digital Marketing", excerpt: "The convergence of business consulting services and digital marketing represents a powerful synergy.", date: "Oct 2025", category: "Strategy", image: "assets/news/intersection-business-consulting.jpg" }, { slug: "future-seo-marketing-predictions-strategies-success", title: "The Future of SEO Marketing: Predictions and Strategies for Success", excerpt: "The future of SEO marketing holds exciting opportunities for businesses eager to maintain a competitive edge.", date: "Sep 2025", category: "Strategy" }, { slug: "seo-powerhouse-building-website-ranks-high-search-results-4", title: "SEO Powerhouse: Building a Website that Ranks High in Search Results", excerpt: "A website that doesn't rank well in search engine results is like a store with no storefront.", date: "Sep 2025", category: "Strategy", image: "assets/news/seo-powerhouse.png" }, { slug: "email-marketing-makeover-crafting-compelling-emails-get-opened-3", title: "Email Marketing Makeover: Crafting Compelling Emails that Get Opened", excerpt: "Email marketing remains a powerful tool for businesses to connect with their audience and drive conversions.", date: "Aug 2025", category: "Media", image: "assets/news/email-marketing-makeover.png" }, { slug: "thinkla-idea-awards", title: "ThinkLA Idea Awards", excerpt: "ThinkLA Press Release: Ignited wins Best Social Media Campaign.", date: "Aug 2025", category: "Awards", image: "assets/ignited-mark.png" }, { slug: "ignited-attending-afa-air-space-cyber-conference", title: "Ignited Attending the AFA Air, Space & Cyber Conference", excerpt: "Ignited Government's John Harper and David Lock will be attending the AFA Air, Space & Cyber Conference at the Gaylord National Resort in National Harbor, MD.", date: "Jul 2025", category: "Events", image: "assets/news/afa-air-space-cyber.png" }, { slug: "ai-arms-race-just-moved-upstream", title: "Marketing Signal: The AI Arms Race Just Moved Upstream", excerpt: "Adobe and NVIDIA just announced a partnership to supercharge generative AI inside Firefly, unlocking everything from 3D asset creation to large-scale content generation.", date: "Jul 2025", category: "AI", image: "assets/news/marketing-signal-ai-arms.png" }, { slug: "marketing-signal", title: "Marketing Signal: Brands Are Starting to Make AI the Punchline", excerpt: "Zevia just dropped a campaign featuring a malfunctioning robot coworker, poking fun at AI culture itself. At first, it plays like a gag — we think it's a signal.", date: "Jun 2025", category: "AI", image: "assets/news/marketing-signal-3-robot.png" }, // ── Page 3 ───────────────────────────────────────────────────────── { slug: "transparency-turmoil-trade-desk", title: "Transparency Turmoil at The Trade Desk", excerpt: "The Trade Desk is facing criticism and stock volatility following a failed third-party audit initiated by Publicis Groupe over fee transparency and billing practices.", date: "Jun 2025", category: "Media", image: "assets/news/transparency-turmoil-trade-desk.png" }, { slug: "marketing-signal-3", title: "Marketing Signal: The Brand is No Longer the Hero", excerpt: "Burger King's new line, \"There's a new king and it's you,\" puts the customer at the center. At first, it feels like a clever line — we think it's a signal.", date: "May 2025", category: "Brand", image: "assets/news/marketing-signal-3.png" }, { slug: "ai-killing-creativity-unlocking-collective-imagination", title: "Otis Creative Economy Report – Event Recap", excerpt: "Is AI killing creativity, or is it unlocking a \"Collective Imagination\"? Insights from Refik Anadol, Evan Spiegel, and Chris Down on the era of participatory creativity.", date: "May 2025", category: "Events", image: "assets/news/otis-creative-economy.jpeg" }, { slug: "rapiscan-reception-support-usatf-foundation", title: "Rapiscan Reception in support of the USATF Foundation", excerpt: "An evening with athletes, partners, and supporters during the JM Eagle LA Championship — united behind advancing opportunities for U.S. athletes on the road to LA28.", date: "Apr 2025", category: "Events" }, { slug: "13109-2", title: "Inc. Magazine Founders House LA Event – Part 1", excerpt: "The next generation of industry leaders is being built through constraint — not despite it. The era of \"growth at all costs\" has been replaced by the era of \"defensible depth.\"", date: "Apr 2025", category: "Events", image: "assets/news/inc-founders-house-1.png" }, { slug: "innovative-email-marketing-tactics-era-ai-automation", title: "Innovative Email Marketing Tactics in the Era of AI and Automation", excerpt: "The digital age has fundamentally reshaped the landscape of email marketing.", date: "Mar 2025", category: "AI", image: "assets/news/innovative-email-marketing.jpg" }, { slug: "top-5-youtube-content-creators-win", title: "How the top 5 YouTube content creators win", excerpt: "The biggest content creators have wildly diverse material.", date: "Mar 2025", category: "Media", image: "assets/news/top-5-youtube-creators.jpg" }, { slug: "bacon-brand-changed-americas-breakfast", title: "How a bacon brand changed America's breakfast", excerpt: "A clever marketer changed perceptions about what people should eat for breakfast.", date: "Feb 2025", category: "Brand", image: "assets/news/bacon-brand-changed-americas-breakfast.jpg" }, { slug: "better-brand-performance-marketing", title: "Which is better, brand or performance marketing?", excerpt: "The world of marketing shifted heavily to performance based marketing in recent years.", date: "Feb 2025", category: "Strategy", image: "assets/news/brand-vs-performance.jpg" }, { slug: "privacy-will-change-marketing", title: "How Privacy will change your marketing", excerpt: "The advertising industry is rapidly adjusting its strategies and tactics to ensure customers feel good about the messages they receive.", date: "Jan 2025", category: "Strategy", image: "assets/news/privacy-will-change-marketing.jpg" }, // ── Page 4 ───────────────────────────────────────────────────────── { slug: "top-trends-snacks-2023", title: "Top trends in Snacks 2023", excerpt: "The world of snacks is evolving as modern consumers are adjusting their purchases.", date: "May 2025", category: "Strategy", image: "assets/news/top-trends-snacks.jpg" }, { slug: "3-ways-ai-makes-marketing-better", title: "3 Ways AI Makes Your Marketing Better", excerpt: "Leverage the power of AI to get more ideas, faster, and get to market quicker.", date: "Apr 2025", category: "AI", image: "assets/news/3-ways-ai-marketing.jpg" }, { slug: "how-pepsi-stumbled", title: "How Pepsi Stumbled", excerpt: "Use small bets to validate your big ideas.", date: "Apr 2025", category: "Strategy", image: "assets/news/how-pepsi-stumbled.jpg" }, { slug: "lean-marketing-best-strategy-today", title: "How Lean Marketing is Your Best Strategy Today", excerpt: "Smart marketers are leveraging the concepts of Lean in prudent ways.", date: "Mar 2025", category: "Strategy", image: "assets/news/lean-marketing.jpg" }, { slug: "market-vuca-world", title: "How to Market in a VUCA World", excerpt: "Marketing in a world that is Volatile, Unpredictable, Complex and Ambiguous is tough.", date: "Mar 2025", category: "Strategy", image: "assets/news/vuca-world.jpg" }, { slug: "maplestory-fest-2022", title: "MapleStory Fest 2022", excerpt: "Ignited partners with Nexon America to create the 5th Annual MapleStory Fest.", date: "Feb 2025", category: "Work", image: "assets/news/maplestory-fest-2022.jpg" }, { slug: "a-win-for-the-planet", title: "A Win for the Planet", excerpt: "rPlanet Earth gives single serve plastics a second chance.", date: "Jan 2025", category: "Work", image: "assets/news/a-win-for-the-planet.jpg" }, { slug: "digital-native-dtc-brands-tv", title: "Why digital native DTC brands are on TV", excerpt: "DTC brands are outgrowing their social/mobile advertising roots, and heading to TV.", date: "Jan 2025", category: "Media", image: "assets/news/dtc-brands-tv.jpg" }, { slug: "5-common-challenges-building-dtc-brand", title: "5 Common Challenges to Building a DTC Brand", excerpt: "Cost. Changing Regulations. One-time use product. Everyday use product. Brand loyalty.", date: "Dec 2024", category: "Strategy", image: "assets/news/5-challenges-dtc-brand.jpg" }, { slug: "amazon-ecommerce-pros-cons-business", title: "Amazon eCommerce: Pros & Cons for your business", excerpt: "It's important to keep in mind the Pros and Cons of getting into bed with the retail giant.", date: "Dec 2024", category: "Strategy", image: "assets/news/amazon-ecommerce.jpg" }, // ── Page 5 ───────────────────────────────────────────────────────── { slug: "today-gone-tomorrow", title: "Here Today, Gone Tomorrow", excerpt: "The retail landscape has given brands the ability to be creative with the way they commit to physical retail space.", date: "Nov 2024", category: "Experiential", image: "assets/news/here-today-gone-tomorrow.jpg" }, { slug: "new-audio-companion", title: "Our New Audio Companion", excerpt: "Podcasts have won Americans' hearts over and are starting to gain traction with advertising revenue.", date: "Nov 2024", category: "Media", image: "assets/news/new-audio-companion.jpg" }, { slug: "power-micro-influencers", title: "The Power of Micro-Influencers", excerpt: "Micro-influencers are a more accessible and cost-effective way to leverage the power of influencers.", date: "Oct 2024", category: "Strategy", image: "assets/news/power-micro-influencers.jpg" }, { slug: "introducing-soylent-squared", title: "Introducing Soylent Squared", excerpt: "The first complete 100-calorie mini meal bar.", date: "Oct 2024", category: "Work", image: "assets/news/soylent-squared.jpg" }, { slug: "facebook-targeting-changes", title: "Facebook Targeting Changes", excerpt: "Facebook has announced new policies with regard to specific targeting capabilities for housing, employment, and credit industries advertisers.", date: "Sep 2024", category: "Media", image: "assets/news/facebook-targeting.jpg" }, { slug: "shop-talk-2019", title: "Shop Talk 2019", excerpt: "Retail and eCommerce is changing faster than ever and everyone is struggling to keep up.", date: "Sep 2024", category: "Events" }, { slug: "el-segundo-police-department-recruitment-campaign", title: "El Segundo Police Department Recruitment Campaign", excerpt: "When the El Segundo P.D. realized they needed help finding great recruits, they turned to Ignited to get the word out.", date: "Aug 2024", category: "Work", image: "assets/news/el-segundo-police-recruitment.jpg" }, { slug: "5g-device-connectivity", title: "5G Device Connectivity", excerpt: "5G Device Connectivity — It's coming in 2019 and 2020.", date: "Aug 2024", category: "Strategy", image: "assets/news/5g-device-connectivity.jpg" }, { slug: "amazon-now-no-3-ad-platform", title: "Amazon Now the No. 3 Ad Platform", excerpt: "While Google and Facebook continue commanding the majority of our ad dollars, Amazon has recently become the distant 3rd player.", date: "Jul 2024", category: "Media", image: "assets/news/amazon-no-3-ad-platform.jpg" }, { slug: "state-music-streaming-services", title: "The State of Music Streaming Services", excerpt: "Ignited has always been on the forefront of the music streaming space, utilizing both the most popular and emerging services.", date: "Jul 2024", category: "Media", image: "assets/news/state-music-streaming.jpg" }, // ── Page 6 ───────────────────────────────────────────────────────── { slug: "kevita-integrates-ellen", title: "KeVita Integrates with Ellen", excerpt: "Ellen and KeVita made a lot of people happy recently when KeVita was featured in a special edition of her gameshow \"What's in the Box?\"", date: "Jun 2024", category: "Work", image: "assets/news/kevita-integrates-ellen.jpg" }, { slug: "ignited-wins-tsa-contract", title: "Ignited Wins TSA Account", excerpt: "Ignited has been awarded a five-year BPA to provide integrated marketing services to the TSA.", date: "Jun 2024", category: "Work", image: "assets/news/ignited-wins-tsa.jpg" }, { slug: "mabinogi-campfire", title: "Mabinogi Campfire", excerpt: "Ignited produced a fan event, Mabinogi Campfire, the first live event in 10 years for Nexon America's Mabinogi, the world's most expressive MMORPG.", date: "May 2024", category: "Work", image: "assets/news/mabinogi-campfire.jpg" }, { slug: "take-joyride-star-trek-fleet-command", title: "Take a Joyride with Star Trek Fleet Command", excerpt: "Congratulations to Scopely and CBS on the launch of Star Trek Fleet Command mobile game.", date: "May 2024", category: "Work", image: "assets/news/star-trek-fleet-command.jpg" }, { slug: "osmo-on-tour", title: "Osmo on Tour", excerpt: "Osmo is touring the U.S. Come join the fun on either a West Coast or East Coast tour stop.", date: "Apr 2024", category: "Experiential", image: "assets/news/osmo-on-tour.jpg" }, { slug: "tomorrows-food-today", title: "Tomorrow's Food Today", excerpt: "With the global population expected to hit 9.7 billion by 2050, the big question is, how will we possibly feed everyone?", date: "Apr 2024", category: "Strategy", image: "assets/news/tomorrows-food-today.jpg" }, { slug: "soylent-launches-need-want-campaign-2", title: "Soylent Launches Need/Want Campaign", excerpt: "Soylent came to Ignited looking for a campaign that would drive topline revenue and generate awareness.", date: "Mar 2024", category: "Work", image: "assets/news/soylent-need-want.jpg" }, { slug: "activision-at-e3", title: "Activision at E3", excerpt: "Activision partnered with Ignited to bring some new fans to some old favorite games on gaming's biggest stage, E3.", date: "Mar 2024", category: "Work", image: "assets/news/activision-e3.jpg" }, { slug: "ips-group-best-show", title: "IPS Group is \"Best in Show\"", excerpt: "Our Client, IPS Group, was awarded the People's Choice \"Best of Show\" at the IPI Conference in Florida.", date: "Feb 2024", category: "Awards", image: "assets/news/ips-group-best-show.jpg" }, { slug: "we-have-a-winner-in-the-house", title: "We Have a Winner in the House", excerpt: "Congratulations to our own Irisa Charles and her team for winning the 2018 Southern California Institute of Advanced Advertising Studies Award.", date: "Feb 2024", category: "Awards", image: "assets/news/winner-in-the-house.jpg" }, // ── Page 7 ───────────────────────────────────────────────────────── { slug: "m-school-class-2018", title: "M-School Class of 2018", excerpt: "On May 3rd, the latest M-School class graduated from the Loyola Marymount University business school.", date: "Feb 2024", category: "Brand", image: "assets/news/m-school-2018.jpg" }, { slug: "sec-ignited-psc", title: "Ignited launches the SEC's Investor.gov Public Service Campaign", excerpt: "It can be hard to spot a fraudster, and Investor.gov's free search tools can help investors verify that they are dealing with a registered investment professional.", date: "Jan 2024", category: "Work", image: "assets/news/sec-investorgov.jpg" }, { slug: "ignited-partners-nexon-america-create-first-ever-maplestory-fest", title: "Ignited partners with Nexon America to create first-ever MAPLESTORY FEST", excerpt: "The invitation-only fan event celebrated the legacy of MapleStory with over a decade's worth of epic updates.", date: "Jan 2024", category: "Work", image: "assets/news/maplestory-fest-first.jpg" }, { slug: "silicon-valley-el-camp", title: "Silicon Valley in El Camp", excerpt: "Silicon Valley made its way down to El Segundo to film scenes for their upcoming season at Ignited's home, El Camp.", date: "Dec 2023", category: "Brand", image: "assets/ignited-mark.png" }, { slug: "kevita-expo-west", title: "KeVita at Expo West", excerpt: "Ignited helps bring KeVita's Alive Like You™ campaign to life at Expo West.", date: "Dec 2023", category: "Experiential", image: "assets/news/kevita-expo-west.jpg" }, { slug: "ask-ignited-question-11", title: "Ask Ignited: Question 11", excerpt: "What do you think about Artificial Intelligence and machine learning?", date: "Nov 2023", category: "Strategy", image: "assets/news/ask-ignited-question-11.jpg" }, { slug: "ask-ignited-question-10", title: "Ask Ignited: Question 10", excerpt: "What should marketers know about connecting with Moms?", date: "Nov 2023", category: "Strategy", image: "assets/news/ask-ignited-question-10.jpg" }, { slug: "ask-ignited-question-8", title: "Ask Ignited: Question 8", excerpt: "What do marketers need to know about connecting with Gen Z?", date: "Oct 2023", category: "Strategy", image: "assets/news/ask-ignited-question-8.jpg" }, { slug: "ask-ignited-question-7", title: "Ask Ignited: Question 7", excerpt: "What's a tip for running a successful influencer campaign?", date: "Oct 2023", category: "Strategy", image: "assets/news/ask-ignited-question-7.jpg" }, { slug: "ask-ignited-question-6", title: "Ask Ignited: Question 6", excerpt: "What is often overlooked when considering marketing spend?", date: "Sep 2023", category: "Strategy", image: "assets/news/ask-ignited-question-6.jpg" }, // ── Page 8 ───────────────────────────────────────────────────────── { slug: "ask-ignited-question-5", title: "Ask Ignited: Question 5", excerpt: "Will VR ever become mainstream?", date: "Jan 2024", category: "Strategy", image: "assets/news/ask-ignited-question-5.jpg" }, { slug: "ask-ignited-question-4", title: "Ask Ignited: Question 4", excerpt: "Why is Snapchat such a big deal / so relevant?", date: "Jan 2024", category: "Strategy", image: "assets/news/ask-ignited-question-4.jpg" }, { slug: "promaxgames-awards-finalist", title: "ProMaxGames Awards Finalist", excerpt: "The finalists of the 2017 ProMaxGames Awards have been announced. Have you seen PuP?", date: "Dec 2023", category: "Awards", image: "assets/news/promaxgames-awards-finalist.jpg" }, { slug: "ask-ignited-question-3", title: "Ask Ignited: Question 3", excerpt: "What makes for a great client relationship?", date: "Dec 2023", category: "Strategy", image: "assets/news/ask-ignited-question-3.jpg" }, { slug: "ask-ignited-question-2", title: "Ask Ignited: Question 2", excerpt: "What is one implication of the current political landscape for brands today?", date: "Nov 2023", category: "Strategy", image: "assets/news/ask-ignited-question-2.jpg" }, { slug: "ask-ignited-question-1", title: "Ask Ignited: Question 1", excerpt: "What are clients/marketers the most uncertain or concerned about looking ahead to the next 12 months?", date: "Nov 2023", category: "Strategy", image: "assets/news/ask-ignited-question-1.jpg" }, { slug: "in-house-artist", title: "In-House Artist", excerpt: "Among the many great things about being in the advertising industry, is getting to work with so many talented people.", date: "Oct 2023", category: "Brand", image: "assets/news/in-house-artist.jpg" }, { slug: "library-congress-win", title: "Library of Congress Win", excerpt: "Ignited was recently awarded an indefinite-delivery, indefinite-quantity (IDIQ) contract from the Library of Congress to provide ongoing marketing and advertising services.", date: "Oct 2023", category: "Work", image: "assets/news/library-of-congress.jpg" }, { slug: "ignited-brings-home-davey-awards", title: "Ignited Brings Home Davey Awards", excerpt: "The winners of the 2016 Davey Awards have been announced and we were happy to discover that Ignited had come away with two wins.", date: "Sep 2023", category: "Awards", image: "assets/news/davey-awards.jpg" }, { slug: "gumi-inc-anime-expo", title: "Gumi Inc. @ Anime Expo", excerpt: "With over 100,000 attendees, Anime Expo experienced record breaking attendance this year as the show exponentially grows.", date: "Sep 2023", category: "Experiential", image: "assets/news/gumi-anime-expo.jpg" }, // ── Page 9 (final) ───────────────────────────────────────────────── { slug: "ignited-helps-ny-chip-away-the-winter-blues", title: "Ignited Helps NY Chip Away the Winter Blues", excerpt: "Greater Palm Springs and JetBlue team up to bring some warmth to a chilly New York City.", date: "Jan 2023", category: "Work", image: "assets/news/ignited-helps-ny-chip-away.jpg" }, { slug: "the-right-amount-of-wolf", title: "The Right Amount of Wolf", excerpt: "Johnnie-O has launched a creative social media campaign to bolster product awareness around the lifestyle apparel company's \"Tweener Button.\"", date: "Dec 2022", category: "Work" }, ]; // Featured blog post — full body const BLOG_POSTS = (window.__CMS_DATA__ && window.__CMS_DATA__.blog) || { "inc-founders-house-2": { title: "Inc. Magazine Founders House LA Event – Part 2", eyebrow: "Insights · April 2026", lead: "Brand building has fundamentally shifted from broadcasting to belonging.", body: [ { type: "p", text: "At Inc. Founders House LA, the dialogue among industry titans confirmed a new reality: The old playbook of broad reach and polished messaging is being replaced by a much sharper strategic framework." }, { type: "p", text: "Insights from Daniel Winer, Randy Goldberg, and Molly Sims highlighted three pillars defining the brands that will win the next decade:" }, { type: "h", text: "1. Resonance over reach" }, { type: "p", text: "The strongest brands are built on a clear point of view and a defined purpose. In 2026, trying to appeal to everyone is a liability. The goal is to build deep connection with a specific audience, even if that means being \"not for everyone.\"" }, { type: "h", text: "2. The power of intentional storytelling" }, { type: "p", text: "Audiences no longer connect with static announcements. They connect with the journey. This requires a shift from controlled content to authentic co-creation:" }, { type: "ul", items: [ "Trusting creators to speak in their own voice.", "Leaning into transparency rather than perfection.", "Showing the \"struggle and perspective\" behind the product.", ] }, { type: "h", text: "3. Operationalizing authenticity" }, { type: "p", text: "Authenticity isn't just a creative choice. It's an operational one. From digital-first origins to omnichannel necessity, the brands that scale effectively are those that treat distribution and AI-driven experimentation as core components of their brand identity." }, { type: "p", text: "The brands that will define the next decade are not the loudest — they are the most aligned. They know who they are, who they serve, and they operate with the discipline to make every channel, every creator partnership, and every piece of content reinforce that identity." }, ], }, }; window.LEADERSHIP = LEADERSHIP; window.NEWSROOM_POSTS = NEWSROOM_POSTS; window.BLOG_POSTS = BLOG_POSTS;