Ask Ignited: Question 8
1 Question, 4 Points of View
Tell us something about connecting with GEN Z that marketers should know.
“They have never known a world without YouTube “stars”. To Gen Z, this is entertainment, so advertise in this space to reach this generation, but the content needs to be real and entertaining.”
— Christel Roldan, VP Brand Management
“They are optimistic and entrepreneurial, so messaging should be positive and empowering.”
— Chalita Dasnanjali, Group Media Director
“They are looking for new, not just retreads of what their parents or grandparents liked.”
— Ron Graening, Sr. Production Artist
“Hit their phones.”
— Justin Higa, Assistant Media Planner
