ASK IGNITED: QUESTION 5

Will VR ever become mainstream?

“Yes. but it may take a bit longer than most think. I’d anticipate mobile-based AR (augmented reality) will have faster adoption and will become mainstream faster. ”
— Tim Harsh, VP Strategy

“It will when the headset price point goes down OR when Apple starts selling them.”
— Justin Higa, Assistant Media Planner

“Content. Content. Content. Content will be the driving force in bringing VR to the mainstream. If useful content is available to the mass consumer VR will quickly grow into the mainstream.”
— Brandon Arrendondo, Brand Manager

“Yes. It will take some time… as more products, versions and games become available and more easily accessible, then VR will take off. Currently too niche and expensive.”
— Matt Steenstra, Assistant Media Planner