ASK IGNITED: QUESTION 3

“A great client relationship is built on empathy and trust. Agencies must put themselves in clients’ shoes to understand and anticipate their wants and needs. The client must be able to trust that the agency has their best interest in mind.”
— Brandon Arredondo, Brand Manager

“Anticipation of their needs. If the client feels like you know where they are going, they will trust and listen to you more.”
— Ron Graening, Sr. Production Artist

“Communication and transparency. I think clients want to feel valued and understood, but also pushed to step outside of their comfort zones.”
— Gina Drutz, Assistant Media Planner