120 STRATEGIC THINKERS
Our strategy department is led by a core group of individuals, but, in actuality, it’s everyone’s job. In this regard, we have 120 strategic thinkers all executing the same heavily researched, well thought out plan. It’s not enough to just create work to get a reaction. It needs to be the right reaction, sparked by a plan that speaks to both the client’s business objectives and the consumer’s desires. By tasking our entire agency to respect and protect the strategy, we guarantee that the whole is well beyond the mere sum of all the moving, disparate parts.