Client Services

We consider client services to be an art form. A formidable balance among client needs, strategic thinking and championing the creative work–and the occasional beer at our upstairs bar.

Client Services

NOW VIEWING

Creative

Art directors. Copywriters. Designers. Technologists. CDs. ACDs. Pirates. We’ve got ’em all. While everyone has their strengths, our best work happens when we abandon titles and collaborate.

Creative

NOW VIEWING

Media

Our media team is a well-oiled planning, buying and negotiating machine. They’re tough, passionate, strategic, curious and, as voiced by more than one client, completely awesome.

Media

NOW VIEWING

Strategy

Problem solving is at the heart of everything we do. Starting with a full analysis of our client’s brand and market, our strategists deliver deep consumer insights that inspire our work.

Strategy

NOW VIEWING

Technology

When they’re not programming complex algorithms, our tech gurus are busy developing things we’ve never heard of. In fact, they just shifted the technology paradigm again.

Technology

NOW VIEWING

Ignited Films

Our Ignited Films department is constantly producing high-quality content for our clients. They direct. They edit. They mix. They play soccer at lunch. And they make cinematic miracles happen daily.

Ignited Films

NOW VIEWING

Social Media

Our social media team does everything from strategy to campaign extensions. And since it’s all about connections, our crew is just as likely to be working an event as tweeting about it.

Social Media

NOW VIEWING

Analytics

We believe in being accountable for our work. Detailed analytics are part of every project we do, and our math nerds can give you a report that just skims the surface or goes Good Will Hunting deep.

Analytics

NOW VIEWING

Experiential

The less we see of our experiential team, the better. Not because we don't like them, but because it means they’re making sure things go smoothly, from trade shows to exhibits to street teams.

Experiential

NOW VIEWING

Ignited Labs

Ignited Labs encourages employees to submit proposals for start-up ventures. Viable ideas will be developed into real businesses, owned and run by in-house entrepreneurs.

Ignited Labs

NOW VIEWING

Government Services

Ignited has been working with federal government agencies since 2002, developing impactful marketing campaigns. And in 2011, we were awarded a GSA schedule 541 contract.

Government Services

NOW VIEWING

Time Travel

We believe that marketing will change more in the next 5 years than in the last 50. That doesn’t scare us; it excites us. We see the opportunities that lie ahead and can’t wait to be a part of them.

Time Travel

NOW VIEWING

scroll to see more

people

THE LEFT BRAINS

Ask a creative what the analytics team does and you’ll get a glossy-eyed stare. Ask an analytics person what they do and, well, you can guess where we’re going with this. But here’s the thing: Although what they do and how they do it is as engaging as C-Span 12, the service to our clients is impeccable. When they speak of KPIs, performance assessment, plan optimization and optimization management, it’s only fair to say the rest of us are envious of their sexy brains.

world

IT’S A NUMBERS GAME

The world of digital planning and analytics is a specific planning discipline that not only relies on consumer insight but also online behavioral insight. Digital planning is inclusive of digital data analysis—such as ad performance, click stream, conversion rates and social activity—in order to develop an approach that is trackable, measurable and accountable.

fire

DOES THE WORK, WORK?

Ignited has a long track record of delivering award-winning and effective digital experiences from experimental niche markets to global brands.
Every successful interactive project starts with answering two basic questions: (1) What is the business problem, and (2) Who is the target audience? It sounds simple, but a surprising number of projects never adequately answer those questions and suffer as a result. Strategists answer the first question by defining the business objectives of the project. The user-experience team is responsible for answering the second question. Once the target audience is recognized, digital integration starts at the planning stages where online/offline consumer behaviors are prioritized. At each stage of a campaign, for example, progression, conversion and actions are measured through a variety of tools, including social listening (e.g., blog posts, twitter sentiment, search data) to specific click-stream information (impressions, clicks, visitors, actions). Priorities and tactics are then optimized through data-driven insights.

In today’s world of tighter budgets and shorter timelines, what separates Ignited is our expertise in knowing which tools to use when, and how to apply these tools to maximize their efficiency. Ignited creates sites, applications and experiences that are easy to use and understand. Building things that users actually want to interact with also has the effect of increasing the ROI of a project and increasing customer loyalty.