THE RIGHT AMOUNT OF WOLF

 

Ignited helped Johnnie-O bring awareness to their unique “Tweener button,” by creating the “Right Amount of Wolf” campaign.

While you can have too much wolf, you can’t have too much publicity. Here are some great mentions about our spot.

 

MR:
http://www.mr-mag.com/johnnie-o-launches-right-amount-of-wolf-digital-campaign/

 

AdWeek:

How Far Should Guys Unbutton Their Shirts? This Helpful Ad Shows You, On a Wolf Scale

 

The Drum:
http://www.thedrum.com/news/2015/10/30/johnnie-o-finds-just-right-amount-wolf-ad-featuring-arielle-vandenberg

 

Campaign US:
http://www.campaignlive.com/article/johnnie-o-helps-men-bare-just-right-amount-chest-hair/1370736

 

Ads of the World:
http://adsoftheworld.com/media/tv/johnnieo_right_amount_of_wolf