ASK IGNITED: QUESTION 3

1 Question, 3 Points of View:

 

 

What makes for a great client relationship?

 

A great client relationship is built on empathy and trust. Agencies must put themselves in clients’ shoes to understand and anticipate their wants and needs. The client must be able to trust that the agency has their best interest in mind.
— Brandon Arredondo, Brand Manager

 

Anticipation of their needs. If the client feels like you know where they are going, they will trust and listen to you more.
— Ron Graening, Sr. Production Artist

 

Communication and transparency. I think clients want to feel valued and understood, but also pushed to step outside of their comfort zones.
— Gina Drutz, Assistant Media Planner