2012 AGENCY IT LIST
By EVENT Marketer
The Top 100 Event Agencies: Who's Who, What's What and Who the Hell does What
In the 10 years we've been publishing the It List, never has our annual roster of the top 100 EVENT agencies been turned on its head as much as it was this year. The last three years brought sweeping change to the agency side of the event industry. Your roller-coastering budgets changed how you reviewed, searched, hired and paid your agencies. You also changed what you look for in an agency and began to demand more creativity, more strategy and more ROI.