Media and entertainment brands geek out for Comic-Con International.
By Kenneth Briodagh, Event Marketer
The 43rd Comic-Con International wrapped on July 21 and everyone from Batman to Bart Simpson came out to meet the fans and fanatics in San Diego at what has become the biggest annual gathering of pop culture icons in the U.S. The fun began on July 18, and from the first moment, the biggest entertainment brands put it all on line in an attempt to impress and engage with this desirable group of geeks, nerds and gurus of counter-culture. Here, EM takes a dive into activations by ABC, Activision, A&E, AMC, FOX, HGTV and Marvel and brings you the best of the “League of Extraordinary Brands.”
On day one, Activision and Marvel together announced a new and highly anticipated game for Marvel’s super-anti-hero Deadpool and to back up the new game, executed a series of stunts all over San Diego. The brands teased the announcement with a billboard made to look like Deadpool painted over The Amazing Spider-Man Video Game billboard outside the San Diego Marriott Marquis & Marina adjacent to the San Diego Convention Center. Then, Deadpool burst into the Saturday afternoon Marvel Video Games Panel and took it over to make the announcement himself. Later, at Activision’s booth on the show floor, the character plastered his own promo posters all over the walls, and invaded Bruce Campbell’s autograph signing session for the Spider-Man game. To wrap up, and get the buzz rolling, Deadpool also made surprise appearances at parties and events all over the city’s Gaslamp District. Agency: ignited, El Segundo, CA.