"No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, "No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty — concepts Domino's Pizza has hungrily embraced with its 'Oh Yes We Did' campaign. Direct competitor Pizza Hut, owned by Yum Brands, however, lags behind without a clear purpose to bolster its marketing positioning, says Bernie Pitzel, creative-in-residence at the Jacobs Agency.