Ignited Newsroom

04.21

Hashtag of the week - #hairflip

By Julienne Lin

Hashtag of the week - #hairflip

#hairflip

04.18

Millennials are Taking Over

By Jackie Leung

Millennials are Taking Over

Millennials or Gen Y will soon make up the majority of the workforce by 2025 with a whopping 75% according to BPW Foundation’s Gen Y study. 

04.16

Ding, Dong, the Mobile Web is Dead (but not really)

By Curtis Anderson

Ding, Dong, the Mobile Web is Dead (but not really)

Some sensational headlines have been popping up in the last few weeks (including this one) about how the “mobile” Web is dead. There is no doubt that a tad bit of sensationalism was employed when making this claim, but is there any credence to the statement and what does this mean for a company’s marketing and advertising presence?

04.15

Wholesome Love Conquers All

By Michelle Yoon

Wholesome Love Conquers All

While America has long been celebrated as a melting pot nation, never has that metaphor been more apt than today.  Our President is multiracial, Microsoft just appointed their first Indian CEO, and an open lesbian hosted the Oscars… twice.

04.14

Hashtag of the week - #realtalk

By Julienne Lin

Hashtag of the week - #realtalk

#realtalk

04.11

Brand Heartbleed

By Brian Mulford

Brand Heartbleed

On Monday April 7th, OpenSSL published an advisory that by April 9th became a catastrophic level security hole that affects practically everybody who uses the internet. You may have heard it called Heartbleed. It even has a nifty logo.  The threat may be summed up as this: “The Heartbleed bug allows anyone on the Internet to read the memory of the systems protected by the vulnerable versions of the OpenSSL software.

04.08

A Bot Viewed My Digital Ad And All I Got Was This Bill?

A Bot Viewed My Digital Ad And All I Got Was This Bill?

Given that almost half of all digital display ad impressions served are never seen, eMarketer's just released report on The State of Ad Verificiation is timely.

04.07

Wtf is #TFI?

By Julienne Lin

Wtf is #TFI?

We understand Internet speak can be difficult to keep up with. We’re talking hashtags, trending topics and online slang in general. But don’t worry, we’ve got you. 

04.05

How Marketing Has Changed - A Musician’s POV, Part One

How Marketing Has Changed - A Musician’s POV, Part One

I’ve been a working musician for more than twenty years.  In that time I’ve been signed to a record deal, dropped, signed again, dropped again, had bandmates go to prison, played shows in front of huge crowds and played shows in front of literally no one.  And while my career as a musician has taken a backseat to my career in advertising, it continues to amaze me how much things have changed in the way we spread the word about our music.

04.04

Bringing the Romance Back to Careers in Advertising

By Brittney Poe

Bringing the Romance Back to Careers in Advertising

On Friday, March 28th, Ignited hosted 30 students from the ThinkLA and Multicultural Advertising Training Program (MAT) for an office tour during their annual Career Day event. The purpose of the Career Day is to help students discover new, career opportunities within the advertising industry and to teach them more about each agency’s culture.