Some argue that we’ve finally reached the threshold where there’s too much information paired with too little attention span which makes it nearly impossible to inspire a consumer to want to learn more. We respectfully call BS. Because unlike some, there’s one thing in our arsenal that cuts through all aspects of life. Something that is primal, innate and deeply rooted in humanity. Something that provides us with questions that make us itch to find answers. Something called curiosity. Or as we like to say, THE POWER OF CURIOSITY.