5/29/15 Ads of the World coverage of "Circle of Comfort"




Working with the show’s writers, Ignited created this “circle of comfort” stunt to demonstrate that no matter how uncomfortable a situation, Sanuk shoes will always keep people comfortable. Instead of a traditional TV spot, Ignited and Sanuk chose to go the more unique route of creating a branded segment on a popular late night show in an effort to convey Sanuk’s comfort messaging in an organic and humorous way.

Advertising Agency: Ignited, USA
Chief Creative Officer: Eric Springer
Art Director: Kevin Smith
Creative Director / Copywriter: Kevin Samuels
Copywriters: Joseph KatoolBrian Hallisey
Producer: Mike Dobbs
Senior Producer: Sam Helphand
Account Director: Christel Roldan
Account Executive: Janai McElroy
Photographer: Gary Copeland