Ignited took an anthropological approach to helping Bravo launch their new series “The Online Dating Rituals of the American Male.” Using the identification of six new species of dating males as a starting point, Ignited created a quiz that allows men to find their own species and women to discover the species they find most appealing as a mate. Corresponding videos were created for each species explaining their attributes while showing them in action.
For Skylanders, Toy Fair 2014 was an opportunity to pause and reflect. Instead of automatically gearing up for the forthcoming title, Ignited created a booth that focused on the characters that have made Skylanders such a successful franchise. By designing the booth to showcase nearly 100 of the different collectable figurines, Ignited helped Skylanders encourage fairgoers to take a moment and think about the characters that make their title so special.
Ignited helped both DTS and Turtle Beach make their presence felt at CES 2014.
Ignited is proud to announce a brand new partnership with U.S. Army Apparel.
Ignited wins a bronze for Dr. Suess' The Lorax Lifecycle Campaign.
Ignited is proud to announce a brand new relationship with Sanuk! We’ll be handling digital media planning and buying for the iconic footwear brand starting in 2014. And they happen to be a perfect cultural fit for us.
We're excited to be included in Mobile Marketer’s Top 10 Mobile Ad Campaigns from H1 2013. To drive in-store product trial, Ignited created a location-based ad campaign on Pandora’s iPhone app.
We're excited to announce that two of our campaigns have made finalists for the IAB MIXX Awards. Our work for Clinique Chubby Stick is up for Brand Awareness & Positioning. Our work on the movie, "The Lorax" made finalist for Cross Platform Digital.
Fresh & Easy approached Ignited to launch its "f&easy" campaign to personalize the brand and present it as an unfussy, laid-back company. In the word of Ignited President Eric Johnson, "f&easy" is meant to be "a fun and own-able rallying cry that captures the joy shoppers feel when they realize they can have it all."
Ignited has won a National ADDY® Award for the design and production of the Fisker Automotive website. Will it be Gold, Silver or Bronze? We’ll find out next month at the 2013 ADDY® Awards Show during ADMERICA! in Phoenix, Arizona, June 5-8.