Ignited Newsroom

04.15

Wholesome Love Conquers All

By Michelle Yoon

Wholesome Love Conquers All

While America has long been celebrated as a melting pot nation, never has that metaphor been more apt than today.  Our President is multiracial, Microsoft just appointed their first Indian CEO, and an open lesbian hosted the Oscars… twice.

04.14

Hashtag of the week

By Julienne Lin

Hashtag of the week

#realtalk

04.11

Brand Heartbleed

By Brian Mulford

Brand Heartbleed

On Monday April 7th, OpenSSL published an advisory that by April 9th became a catastrophic level security hole that affects practically everybody who uses the internet. You may have heard it called Heartbleed. It even has a nifty logo.  The threat may be summed up as this: “The Heartbleed bug allows anyone on the Internet to read the memory of the systems protected by the vulnerable versions of the OpenSSL software.

04.08

A Bot Viewed My Digital Ad And All I Got Was This Bill?

A Bot Viewed My Digital Ad And All I Got Was This Bill?

Given that almost half of all digital display ad impressions served are never seen, eMarketer's just released report on The State of Ad Verificiation is timely.

04.07

Wtf is #TFI?

By Julienne Lin

Wtf is #TFI?

We understand Internet speak can be difficult to keep up with. We’re talking hashtags, trending topics and online slang in general. But don’t worry, we’ve got you. 

04.05

How Marketing Has Changed - A Musician’s POV, Part One

How Marketing Has Changed - A Musician’s POV, Part One

I’ve been a working musician for more than twenty years.  In that time I’ve been signed to a record deal, dropped, signed again, dropped again, had bandmates go to prison, played shows in front of huge crowds and played shows in front of literally no one.  And while my career as a musician has taken a backseat to my career in advertising, it continues to amaze me how much things have changed in the way we spread the word about our music.

04.04

Bringing the Romance Back to Careers in Advertising

By Brittney Poe

Bringing the Romance Back to Careers in Advertising

On Friday, March 28th, Ignited hosted 30 students from the ThinkLA and Multicultural Advertising Training Program (MAT) for an office tour during their annual Career Day event. The purpose of the Career Day is to help students discover new, career opportunities within the advertising industry and to teach them more about each agency’s culture.

04.03

MY FIRST AD

MY FIRST AD

You can call it #ThrowbackThursday. You can call it taking a walk down memory lane. You cannot call it pretty. These are…our first ads.

04.02

Is it smart to break up with Facebook?

By Julienne Lin and Michelle Yoon

Is it smart to break up with Facebook?

As retaliation towards the ever-plummeting organic reach of Facebook, food delivery service Eat24 wrote Facebook one of the best Dear John letters we’ve seen in awhile. With much sass and clever use of Internet lingo, the letter got shared over 22,000 times. 

04.01

Eyeballs Are Moving to Mobile

By Tiffany Fudge

Eyeballs Are Moving to Mobile

The one thing we can learn from the history of media, is that money follows eyeballs.  Mobile is big and it’s getting even bigger.  We are living in a world where smartphones now outnumber PCs.