ZICO: SNP
CASE STORY

ZICO: SNP
CASE STORY

Ignited and ZICO take the pledge to be Naturally Powered together. 

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ZICO: SNP
CASE STORY

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ZICO: SNP
Anthem Video

ZICO: SNP
Anthem Video

ZICO’s new campaign kicks off with a 90-second anthem video featuring the Naturally Powered Team ZICO athletes.

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ZICO: SNP
Anthem Video

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ZICO: SNP
Digital Box

ZICO: SNP
Digital Box

Standard and rich media banners offer fans words of wisdom and support from their favorite ZICO athletes.

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ZICO: SNP
Digital Box

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ZICO: SNP
Team ZICO

ZICO: SNP
Team ZICO

A nationwide search for Team ZICO 2012 resulted in 69 amateur and professional athletes, who live, breathe and compete naturally powered.

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ZICO: SNP
Team ZICO

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ZICO: SNP
Social Media

ZICO: SNP
Social Media

Athletes give inspiration through Facebook Mantra Gallery & Video Gallery and encourage fans to not just Like, but Support Naturally Powered.

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ZICO: SNP
Social Media

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ZICO: SNP
OUTDOOR

ZICO: SNP
OUTDOOR

Billboards, digital panels, airplane banners and phone kiosks across the county are spreading ZICO’s message of all-natural hydration.

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ZICO: SNP
OUTDOOR

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ZICO:
Facebook App

ZICO:
Facebook App

ZICO diehard, Kevin Garnett, encourages fans to take the Naturally Powered pledge through an engaging Facebook application. 

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ZICO:
Facebook App

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ZICO:
EXPERIENTIAL

ZICO:
EXPERIENTIAL

ZICO Hydration Specialists toured the country handing out samples and cheering athletes on at events. 

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ZICO:
EXPERIENTIAL

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ZICO:
Bus Wraps

ZICO:
Bus Wraps

Refreshing bus wraps brought our Naturally Powered message to the streets of New York during the hot summer months. 

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ZICO:
Bus Wraps

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people

ZICO’S MARK RAMPOLLA

Mark Rampolla, the CEO and founder of ZICO Pure Premium Coconut Water, is an avid athlete and self-proclaimed health nut. In 2004, he started ZICO as a natural alternative to sugary sports drinks. Primed to lead a revolution in natural hydration, all Mark needed was an agency as passionate about doing things differently as he was. 

world

ARTIFICIAL COMPETITION

The world of sports drinks is a competitive one, to say the least. With pro-athletes from every sport shilling for the highest bidder, it was going to be tough to break people of their artificial beverage addiction. Coconut water was just starting to emerge in the market as a new beverage category, and people weren’t sure what to think of it yet. Not one to shy away from a challenge, Mark had big plans to establish ZICO as not only the number one natural sports drink, but also the number one drink for any kind of hydration. 

fire

NATURALLY POWERED

ZICO’s promise of natural hydration isn’t an empty one. Once people find out it contains five essential electrolytes, more potassium than a banana, and is the ONLY substance on earth that can double as human plasma in case of emergency, they become instant believers – and brand advocates. Needless to say, our first goal was to get it in as many peoples’ hands as we could.
 
Armed with a solid brand strategy and the ownable tagline Naturally Powered, we took to the streets, grocery stores and athletic events across the country in an aggressive sampling campaign. Anywhere people needed hydration, you could be sure to find the ZICO truck and a squad of friendly, informative Hydration Specialists. Beyond sampling, our efforts included digital, social, experiential, POS, celebrity marketing, PR and even some good ole’ traditional advertising.
 
Along the way ZICO discovered a powerful ally - NBA star Kevin Garnett. He believed in the benefits so much that he dropped a multi-million-dollar Gatorade sponsorship and jumped aboard our modest ZICO truck. An innovative and entertaining Facebook application had people everywhere following in Kevin’s very large footsteps and pledging to be Naturally Powered. Since we took the helm in early 2011, ZICO’s sales have more than tripled – a number we know will continue to grow.