A NEW KIND OF NFL
The NFL, a franchise known for traditions that date back to their humble 11-team beginning in 1920, was ready to tackle the digital world head on. They were looking to provide their fans with an online experience that was as exciting and full of surprises as the game itself.
They were also in the early stages of expanding their retail lines to include two very interesting new offerings. The women’s clothing line, NFL Women’s Apparel Fit For You, was in its second year and receiving a lot of positive feedback from the 79 million female NFL fans. And their inaugural line of home goods was turning homegating into the new tailgating.
As avid NFL fans, Ignited was thrilled to be tagged into the game to help create not one, but two fully engaging websites. Game on.