NFL
RIVALRY FASHION
CASE STORY

NFL
RIVALRY FASHION
CASE STORY

NFL rivalries get their turn on the catwalk. 

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NFL
RIVALRY FASHION
CASE STORY

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NFL
GAMEDAY PARTY
CASE STORY

NFL
GAMEDAY PARTY
CASE STORY

Homegating is the new tailgating.

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NFL
GAMEDAY PARTY
CASE STORY

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NFL
RIVALRY FASHION
WEBSITE

NFL
RIVALRY FASHION
WEBSITE

An engaging website gives female fans a sassy shopping experience.

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NFL
RIVALRY FASHION
WEBSITE

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NFL
GAMEDAY PARTY
WEBSITE

NFL
GAMEDAY PARTY
WEBSITE

A unique website allows users to explore the NFL Gameday house to get ideas for their own homegating parties. 

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NFL
GAMEDAY PARTY
WEBSITE

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people

A NEW KIND OF NFL

The NFL, a franchise known for traditions that date back to their humble 11-team beginning in 1920, was ready to tackle the digital world head on. They were looking to provide their fans with an online experience that was as exciting and full of surprises as the game itself.
 
They were also in the early stages of expanding their retail lines to include two very interesting new offerings. The women’s clothing line, NFL Women’s Apparel Fit For You, was in its second year and receiving a lot of positive feedback from the 79 million female NFL fans. And their inaugural line of home goods was turning homegating into the new tailgating.
 
As avid NFL fans, Ignited was thrilled to be tagged into the game to help create not one, but two fully engaging websites. Game on.

world

GAMEDAY GEAR

For years, the world of game day apparel and merchandise has notoriously leaned toward men. “Pink it and shrink it” was unfortunately the only option female fans had when prepping for game day. In an attempt to equal the playing field, the NFL created the Women’s Apparel Fit For You line and a line of Gameday Party home goods so that female fans could celebrate in style.
 
Both offerings were changing the way fans could support their teams. The women’s wear offerings have become a lot more sophisticated than just smaller, glittery versions of menswear. And when it came to introducing homegating as another fun solution to tailgating, it was their incredible line of products that made it easy to bring the excitement of the stadium to the comfort of your home. 

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DESTINATION: DYNAMIC

With NFL rivalries as the main theme, we set out to create two rich digital experiences – one for NFL Women’s Apparel and the other for Gameday Party home goods. Though each one was executed differently, they shared common threads. Each week during the NFL season, the sites showcased their respective wares by way of a team rivalry. The Women’s Apparel site represented the rivalries with fun videos featuring real NFL women (wives, daughters and granddaughters of coaches and owners) while the Gameday Party house was full of home goods. At the end of the day, we created 17 unique videos, 17 different Gameday houses and 17 weekly refreshes for each site (which, if you’re counting, is 34).

Both sites allowed users to explore and shop for different items during the experience while the weekly refreshes gave fans a reason to continue coming back – ultimately resulting in more sales opportunities.
 
In just a short period of time, Ignited and the NFL have managed to create two robust interactive sites that not only take the fan experience to the next level, they take the NFL brand into an entirely new digital space. Not bad for our first time on the field with a new client.