Biggest year ever for NBCUniversal

Biggest year ever for NBCUniversal

Over $1.4 billion at the box office, #1 in the adults 18-49 for the first time in 10 years and records across their cable networks. View more.

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Biggest year ever for NBCUniversal

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The Launch of a Network

The Launch of a Network

Esquire successfully launches a new network and multiple shows with 100% video-only strategy. View more

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The Launch of a Network

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The Power of Minions

The Power of Minions

Digital marketing campaign lifts sequel to new heights at the box office and in home entertainment sales. View more

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The Power of Minions

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First to Market, First at the Box Office

First to Market, First at the Box Office

First-ever celebrity-voiced navigation on the Waze mobile app drives Ride Along to #1 at the box office for 3 weeks. View more

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First to Market, First at the Box Office

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The Power of Influencers

The Power of Influencers

Ignited taps into the world of online influencers to mobilize an audience to rally around Pitch Perfect and drive box office success. View more

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The Power of Influencers

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Helix Delivers Record Viewership for Syfy

Helix Delivers Record Viewership for Syfy

Driving ratings, awareness and intent with strategic use of high-impact digital placements, video and native content. View more

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Helix Delivers Record Viewership for Syfy

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The Lorax Life Cycle Planning

The Lorax Life Cycle Planning

First-to-market opportunities and integrated partnerships drive box office and home entertainment success for The Lorax. View more

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The Lorax Life Cycle Planning

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NBCU
Case Story

NBCU
Case Story

For NBCUniversal, Ignited crafts high-level media strategy that is innovative, measurable and cost-effective.

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NBCU
Case Story

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LEADERS IN MEDIA

NBCUniversal is one of the world’s leading media conglomerates focused on providing quality content with solid ratings. They deliver news, entertainment and information to a global audience and have produced some of the most critically acclaimed and successful television programs as well as in-theater films and home entertainment. 

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FLUID FANBASE

The world of entertainment is an ever-changing one that has to constantly adapt to both advancing technologies and a diverse, often fickle audience. With a client like NBCUniversal, there is not the typical loyalty to a particular studio or TV network as with other brands; but, rather, with every project comes a new brand (a new cable show, a new movie title) and a unique challenge to get an audience on board. By the same token, there is always a need for entertainment. It is not a trend. Through wars and recessions, in challenging times and in days of prosperity, entertainment has a place and, thus, an audience. Since each title targets a specific audience and can cover the full range of genres and sensibilities, the world we target is the world at large. The thirst for entertainment is about as universal as it gets.  

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STRATEGIC PARTNERSHIP

With NBCUniversal, Ignited’s media team is tasked every day with new challenges that need innovative solutions. The client isn’t about one product or one target: It consists of 12 TV networks, 15 brands and 70 separate clients, each with their own unique needs. Despite the large number of clients within NBCUniversal, Ignited delivers personal attention to each one and we are recognized as strategic partners across the board.  
 
As such, we are not just a buying arm for NBCUniversal. Ignited partners with clients to craft high-level strategy for every campaign. There are several high-profile examples of this. By broadening the campaign beyond kids and moms, family film Hop opened at #1, grossing over 38 million, well beyond expectations. Fast Five became the biggest opening in Universal Pictures’ history with the help of Ignited marrying media content with talent participation. And for the launch of music/reality show The Voice, we surrounded and owned streaming music content in all of the top online destinations and mobile applications. The show premiered with a 7.5 rating, beating musical juggernaut Glee.
 
That Ignited has the most entertainment properties of any agency is a testament to our success. Put that on the marquee!