The world of entertainment is an ever-changing one that has to constantly adapt to both advancing technologies and a diverse, often fickle audience. With a client like NBCUniversal, there is not the typical loyalty to a particular studio or TV network as with other brands; but, rather, with every project comes a new brand (a new cable show, a new movie title) and a unique challenge to get an audience on board. By the same token, there is always a need for entertainment. It is not a trend. Through wars and recessions, in challenging times and in days of prosperity, entertainment has a place and, thus, an audience. Since each title targets a specific audience and can cover the full range of genres and sensibilities, the world we target is the world at large. The thirst for entertainment is about as universal as it gets.