KONAMI: PES 2012
CAN YOU PLAY?

KONAMI: PES 2012
CAN YOU PLAY?

 

Konami drafts Ignited to help launch Pro Evolution Soccer 2012 and merge the digital game with real life. 

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KONAMI: PES 2012
CAN YOU PLAY?

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KONAMI: PES 2012
WEB FILMS

KONAMI: PES 2012
WEB FILMS

A series of original web films introduce Pro Evolution Soccer fans to the world’s greatest referee, Robert Roberto Roberto. Take a look at the top three videos here.

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KONAMI: PES 2012
WEB FILMS

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KONAMI: PES 2012
EXPERIENTIAL

KONAMI: PES 2012
EXPERIENTIAL

Unique experiential pieces encourage fans to live PES 2012 in the real world.

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KONAMI: PES 2012
EXPERIENTIAL

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KONAMI: PES 2012
WEBSITE

KONAMI: PES 2012
WEBSITE

An engaging website provides fans with exclusive content and game info.

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KONAMI: PES 2012
WEBSITE

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KONAMI: PES 2012
Mobile Site

KONAMI: PES 2012
Mobile Site

A rich mobile site lets fans access content from anywhere. 

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KONAMI: PES 2012
Mobile Site

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people

CALL ME ‘SEABASS’

Pro Evolution Soccer returns to the pitch with PES 2012.This year, Konami is determined to give global football fans a truly realistic, immersive and a delightfully playable take on the game. PES is considered to be the ultimate game, the player’s game, and Creative Producer Shingo "Seabass" Takatsuka has been working tirelessly to merge the digital game with the real life game. His attempt to give fans the closest experience to the real thing has finally come to life and Ignited was the perfect teammate to bring this ultimate game to the fans.

world

SOCCER SIMULATION

The gaming world is vast, but when it comes to soccer games, there are only two that really stand out: FIFA and PES. For the past four years, PES has been trying to knock FIFA out of first place and redefine the soccer simulation genre. While the latest version may look similar to the one before, the improvements are ones that change the game completely for fans, allowing them to have much more control.  And it was going to be released not just in the U.S. and the Americas, including soccer-crazy Mexico, Brazil and Argentina. 

fire

CAN YOU PLAY?

The release of this game-changing version of PES was the perfect time to throw down the gauntlet. The fire in this case, came from the insight that PES is the next phase of your soccer development. FIFA is for fans. PES is for players. Anyone can buy this game, but not everyone can play it. So we challenged fans outright with the tagline “Can you Play?”
 
Since PES 2012 is the ultimate player’s game, we needed the ultimate referee to enforce this new way of playing. And Robert Roberto Roberto, the world’s greatest referee, was born. His love for the game is matched only by his love for the rules and it is his sole mission in life to uphold the PES Code of Conduct – both on and off the field.
 
We created a content rich website to serve as the hub for all PES activity including game updates and exclusive videos from the diminutive yet authoritative, Robert Roberto Roberto. A running feed of PES news and updates, encourages users to return often. A mobile version of the site allows fans to engage and watch content from anywhere. An interactive tab allows users to honor the Code of Conduct in the real world by physically carding friends and family for infractions. And custom red card/yellow card foam hand giveaways at MLS games brought the fun to the real game of soccer. Watch out, FIFA, you’re about to get kicked out of the game – or at least out of first place.