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ADVENTURERS.

Contiki sets out to create an eye-opening experience for young travelers around the globe, specifically women of the world. Because Contiki has expertise in creating the total travel package—from transportation, accommodations and meals to sightseeing, tour managers and safety and security—they are the ultimate provider of life-changing adventures. Traveling with Contiki isn’t about checking off boxes, but creating those moments that stay with you for the rest of your life. They understand that it’s more than just a trip, it’s a rite of passage.

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SEE THE WORLD DIFFERENT.

Fifty years ago, Contiki created their first story when a young New Zealander embarked on a journey across Europe. He got a mini-bus and gathered together a group of friends to travel with him, and Contiki Holidays was born. They are the original travel company for 18- to 35-year olds and have been traveling the world since 1962. Now, Contiki tours include more sights, more activities, more authentic local food and more spectacular places to stay than any of its competitors. The Contiki Crew is there to help you have the time of your life. They create the journeys so you can create the stories. They offer trips in over 46 countries and 6 continents, from quick breaks to epic journeys. It’s about seeing the world your way and doing what your love.

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READY. SET. GO TO EUROPE.

Contiki is the worldwide leader in travel for the 18-35 audience, and they communicate with their target in three specific phases. They came to Ignited for help with the last and most important phase: to close the deal. We answered back with “Ready. Set. Go to Europe”—a hard-hitting online campaign involving a landing page, banners and a Pandora takeover. We knew that brand awareness and education had already been accomplished in the first two phases, so our mission was to corral consumers to take action. We did this by taking their digital coupon and giving it a new life. Instead of simply announcing $300 off on a European vacation, we engaged consumers with a fun (some said addictive), timed puzzle game, where they could earn money. We had a social component that let users share branded Contiki messages that contained their best puzzle times and challenged Facebook friends to beat their times. The banners and a Pandora takeover further pushed the challenge of puzzle solving with a reward of prize money. Compelling and spread-worthy, this simple puzzle, in which we leveraged Contiki’s beautiful European photography, worked perfectly as a vehicle to deliver the branded call to action.