Have you seen this?

http://www.eternalmoonwalk.com/

It's genius. For so many reasons. 

There's been a lot of talk about engagement as a measurement of success on the Web. There's been a lot of talk about building community online. There's been a lot of talk about leveraging user generated content. And yet, how often do you see all three come together seamlessly, right before your eyes?

What's even more impressive about this site, is that it was conceived, designed and built in less than 2 weeks. The Internet is a phenomenal archiving and research tool, but its true communication power lies in its timeliness. And as marketers, we are communicators.

Most businesses interested in building a site like this would still be discussing budgets, allocating resources, debating hosting options, etc. How much time do you think Studio Brussel (creator of the site) spent debating typefaces, background colors or starburst locations? I'm guessing, roughly, none. They even put in simple but clever features that enhance the experience, like measuring the total number of meters moonwalked. 

And none of it feels exploitive. No heavy branding or advertising. Just giving fans a chance to be a part of an international tribute to an internationally adored talent. 

The lesson, once again, is that the value of great ideas is only realized if you can act on them in a timely fashion. Congratulations to Studio Brussel for showing us all how it's done. ..

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